If you want your words to sell without feeling pushy, learning the AIDA formula is a game-changer. AIDA stands for Attention, Interest, Desire, Action, and it’s a step-by-step method to guide your audience from scrolling to buying.
What is AIDA?
AIDA is a classic copywriting framework that helps you structure your message in a way that captures attention and motivates action.
Breaking Down AIDA
- Attention
Grab your audience instantly with something bold, intriguing, or relatable. Headlines, visuals, or surprising facts work wonders.
Example: “Most people are wasting $500 a month—are you?” - Interest
Keep them reading by addressing a pain point or showing relevance. Make your audience feel understood.
Example: “Managing finances shouldn’t feel like a second job. Here’s a simpler way…” - Desire
Show the benefits of your product or service. Make your audience want the solution.
Example: “Imagine having a clear, stress-free budget that actually works for you.” - Action
End with a clear, simple call-to-action. Tell them exactly what to do next.
Example: “Sign up today and start saving smarter.”
Quick Takeaway
- Attention → hook your audience
- Interest → make it relevant
- Desire → show the benefits
- Action → tell them exactly what to do
When you use AIDA, your copy flows naturally, persuades ethically, and converts consistently. Every Boss Beti can use this formula to write copy that works.
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