• Case Studies,  Content April 2025,  Desi Girl Struggles

    “Who Gets to Be ‘Ideal’ in Our Culture – and at What Cost?”

    Returning to Pakistan after living abroad for so many years was a whirlwind of emotions. On the one hand, I missed the familiarity—the comfort of home, the smell of home-cooked food, and the warmth of my family. But on the other hand, I didn’t quite feel like I belonged here anymore. Living abroad had transformed me in ways I didn’t expect, and I was no longer the person my family thought I was. I had always been the obedient daughter, the one who followed the rules. But being away from home for so long had allowed me to redefine who I am. I started to choose my own path—independent, confident,…

  • Desi Girl Struggles

    “Her Win Is My Inspiration, Not My Insecurity”

    Naima’s POV I always looked up to Malika. She was the older one—sharper, more confident, more graceful. The one who could command a room without trying. Growing up, people always said, “Malika has a spark Naima hasn’t found yet.” I never minded. I adored her. But when I got married first, things shifted. It wasn’t meant to happen that way. In our culture, it’s the older sister first. And though no one said it outright, I felt the whispers. I heard the aunts talking—“How did the younger one go first?” and “Poor Malika, it must sting.” But Malika hugged me tighter than anyone on my wedding day. She tucked my…

  • Ramadan 2025: A guide from Boss Beti catered towards South Asian Women that are fasting

    The Role of Online Communities for Women Observing Ramadan Alone

    Ramadan is a time for deep reflection, spiritual growth, and community. However, for many women, especially those living alone or away from family, observing Ramadan can come with challenges. These challenges can range from feeling disconnected from the communal aspects of the month to experiencing a lack of support during the long fasting days. Thankfully, the rise of online communities has provided a space for women to connect, support each other, and share in the spiritual journey of Ramadan, no matter where they are. The Importance of Online Communities Examples from Real Life: How to Engage in Online Communities During Ramadan Conclusion For women observing Ramadan alone, online communities serve…