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“Tips for South Asian Women Entering Social Media & Marketing Careers”
Because breaking into the industry doesn’t mean breaking your identity. Whether you’re fresh out of uni or pivoting careers with a chai in one hand and Canva open in another, this is your sign that there’s room for you in the world of social media and marketing. You don’t have to bleach your accent, shrink your culture, or become the “girlboss” version of someone else. You just have to start — as you are. ✨ 1. Your Culture Is Your Superpower — Not a Limitation From storytelling skills rooted in family traditions to color palettes inspired by wedding season, your Desi background gives you a unique lens that most marketers…
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“How to Hire a Marketing Team That Gets Your Cultural Context”
Because vibes aren’t enough — cultural competency is a strategy. Whether you’re a South Asian business owner, wellness coach, or founder of a beauty brand that was literally inspired by your nani’s skincare rituals — you deserve a marketing team that doesn’t make you over-explain your culture. If your current agency needs a full slide deck just to understand what “haldi” or “modest fashion” means, we’ve got a problem. Because in 2025, it’s not enough to hire creatives with aesthetics. You need a team that gets your roots. Your rhythm. Your reasons. ✨ Why Cultural Context Matters in Marketing Your brand isn’t generic — it’s layered, intersectional, and deeply personal.And…
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