🔍 Aam Creative Content Audit Competitor to Boss Beti Website: https://www.aamcreative.coPositioning: A global, culturally fluent marketing studio specializing in campaigns for South Asian, Middle Eastern, and multicultural brands. 🧱 HOMEPAGE CONTENT WEAK POINTS 1. Clarity of Purpose 2. Heavy Emphasis on Credentials 3. No Direct Entry Point for Newcomers 📩 NEWSLETTER & LEAD GEN 1. No Visible Email List or Blog-Funnel ✍️ BLOG & CONTENT STRATEGY 1. Minimal Long-form Content 2. No Structured Education Strategy This is where Boss Beti has an edge—by being educational, vulnerable, and mentorship-driven. 🔗 NAVIGATION & SITE STRUCTURE 1. Strong UX Design 2. Lack of Interactive Community Element Boss Beti could differentiate itself by leaning…