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**“Dear Agencies: Stop Using Token Brown Girls in Your Campaigns”
Representation without power is exploitation. And we see it now more than ever. Let’s just say it out loud: we’re tired of being the poster girls for your “diversity” campaign — and nothing else.We see your Eid ads with one light-skinned South Asian woman, your campaigns that suddenly care about inclusivity during heritage months, and your curated feed with just enough melanin to feel “safe.” But here’s the truth: representation isn’t representation when it’s reduced to optics.It’s not empowerment when it’s extractive.And it’s not inclusive when the only brown girl in your campaign doesn’t even get a seat at the table — just a spot in your Instagram grid. 🧕🏽…
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“Why Cultural Competency Is the Future of Inclusive Marketing”
Spoiler: Diversity isn’t a checkbox — it’s a commitment to understanding Let’s be honest. “Inclusive marketing” has become one of those corporate buzzwords everyone throws around, especially during Black History Month, Pride, or Eid.But here’s the thing: if you don’t understand the people you’re trying to reach — their language, lived experiences, and layers — you’re not being inclusive. You’re just being performative. And that’s why in 2025 and beyond, cultural competency isn’t just “nice to have.” It’s a non-negotiable. 🤔 What Even Is Cultural Competency? It’s not just knowing the difference between Eid and Diwali or using the right flag emoji during Asian Heritage Month. Cultural competency means: It’s…
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“Breaking Down the Algorithm for Desi Creators & Coaches”
Because the algorithm isn’t your enemy — but colonial content strategies might be Let’s get something straight: you don’t have to dance, whiten your tone, or post aesthetically perfect matcha reels to win on social media. As Desi creators, coaches, and community builders — our value isn’t in fitting in. It’s in standing out authentically. Still confused about the algorithm? Let’s break it down in a way your Ammi, your clients, and your future brand sponsors can understand — brown girl edition 💅🏽 🔁 1. The Algorithm Loves Consistency — Not Just Quantity You don’t need to post every day to “beat the algorithm.” What it really wants?📍Consistency in your…
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“How Blogging Helped Me Reconnect With My South Asian Heritage”
I didn’t start blogging to reconnect with my roots — not intentionally, at least. At first, it was just a space to share thoughts, document personal growth, and process life. But somewhere between the drafts and published posts, I found myself reaching back — to language, to memory, to identity. Blogging became more than just storytelling. It became a bridge between the life I live now and the heritage I was quietly drifting away from. Unlearning the Distance Growing up as a South Asian girl in a Western environment often meant living in a cultural in-between. My lunchbox smelled different, our holidays weren’t acknowledged at school, and the media never…
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“When Culture and Creativity Collide: Navigating Boundaries as a Desi Female Blogger”
Creating as a Desi woman is both liberating and layered. It’s a space where culture and creativity constantly intertwine — sometimes in harmony, sometimes in conflict. As a blogger, I’ve often found myself questioning what’s “too much,” what’s “not enough,” and who even gets to decide that. There’s an unspoken pressure to represent the community well while also pushing boundaries. And as empowering as that responsibility can be, it also comes with a fair share of internal conflict, external judgment, and a constant balancing act between expression and expectation. Walking the Tightrope: Being Seen Without Being Silenced Blogging has given me a voice I never knew I needed — a…
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“Creating in the Middle: Straddling South Asian Traditions and Modern Narratives”
To be a South Asian woman creating content today means constantly walking a tightrope between honoring the traditions we were raised with and shaping narratives that reflect the modern lives we’re living. It’s not always comfortable, and it’s definitely not always accepted — but somewhere in the middle, there’s space to grow, to tell stories that matter, and to spark conversations that shift perspectives. My journey as a creator didn’t start with the intention of “changing the narrative.” It began with a desire to feel seen — to explore the pieces of my identity that didn’t quite fit into the conventional mold. And as I stepped into this space, I…
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“The Quiet Rebellion of Being Visible: A South Asian Woman’s Journey Into Content Creation”
In a world where South Asian women have often been expected to remain in the background, the act of stepping into the spotlight can feel like a quiet rebellion. Content creation, particularly in today’s digital age, is more than just about sharing your thoughts; it’s about asserting your voice, claiming your space, and challenging the societal expectations that have long shaped our identities. As a South Asian woman, my journey into content creation wasn’t just about pursuing a passion; it was an act of defiance. An act of choosing to be visible in a space that often doesn’t recognize the complexities of my identity. But as I’ve learned, visibility isn’t…
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“Brown, Bold & Online: Why More South Asian Women Are Owning Their Stories”
For too long, South Asian women have been confined to the shadows of mainstream media, often cast in roles defined by others. The quiet, obedient daughter. The submissive wife. The perfect image of tradition and decorum. But there’s a new wave of South Asian women stepping into the spotlight, owning their stories, and rewriting the narrative, both online and offline. Brown, bold, and unapologetically ourselves — that’s the new mantra. And we’re here to claim our space in a world that has too often tried to silence our voices. Breaking the Silence: The Power of Telling Our Stories There’s power in our stories. But until recently, the stories of South…
Daughters of Strength, Bosses by Choice