• Content June 2025

    🔥 Central Narrative Thread

    “Why does social media make us question our worth—yet silently nudge us to chase the exact life that triggers those questions in the first place?” We double-tap on her post because it feels like she gets us. She’s wearing jhumkas with her hoodie, sipping chai in a messy bun, captioning it “just a brown girl in her healing era.” And for a second, it feels comforting. Familiar. Relatable. But five posts later, something shifts. She’s in Bali. Then it’s a collab with a clean-girl skincare brand. Suddenly, her once-authentic feed feels like a brand campaign. Still soft, still “real,” but somehow… not quite. This is the illusion of relatable confidence.…