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π Boss Beti Brand Strategy Roadmap
Phase 1: Brand Foundation (Weeks 1β2)Goal: Clarify identity, purpose, voice, and positioning. β 1. Brand Mission, Vision, & Values β 2. Audience Clarity Primary Audience: β 3. Brand Archetype You’re a mix of The Creator (visionary, expressive, insightful) and The Rebel (disrupting norms, shaking stereotypes). Thatβs Boss Beti energy. π₯ Phase 2: Brand Identity & Assets (Weeks 2β3) β 4. Tone, Voice & Language β 5. Visual Identity (Moodboard + Elements) Color Palette: β 6. Brand Assets to Develop π£ Phase 3: Brand Communication & Channels (Weeks 4β6) β 7. Platform Strategy LinkedIn (Authority + Voice): Instagram (Emotional Connection + Style): Pinterest (Traffic): Substack (Depth + Loyalty): YouTube Shorts /…