• Case Studies,  Content April 2025,  Desi Girl Struggles

    “Can We Talk About How Exhausting It Is to Always Be ‘Better’ Than Someone?”

    Misha’s POVThey say comparison is the thief of joy.In my family, it’s practically tradition. I’m Misha.Founder of my own marketing agency.Mentor to women across the country trying to learn SEO.Self-made, no shortcuts, no safety nets. But none of that matters at family dinners.Because I’m not Riya. Riya, the corporate darling.Chartered accountant.Supposedly “so much more ahead” in life than me. What they don’t know is —I’ve seen her.At the club where I used to work as a bouncer.Slurring her words,Grinding on strangers she won’t remember,Crying in the bathroom stall because life isn’t what she promised herself. You say she’s better?Then why is she the one who calls her mum at 2AM…