• Content May 2025

    How can costume design and makeup choices in South Asian media avoid reinforcing narrow beauty ideals?

    Let the Girls Breathe: How South Asian Costume & Makeup Design Can Stop Policing Our Beauty We’ve all seen it:The heroine rolls out of bed with a full beat. Not a hair out of place. Skin bleached to perfection. Waist snatched by a painful corset. And if she’s the “hot one,” she’s practically poured into a size XS blouse — regardless of her body type. Meanwhile, the “plain” girl? She’s de-glammed into oblivion — darkened skin, unstyled hair, baggy clothes. Costume and makeup aren’t just for aesthetic. They’re narratives, and right now, South Asian media is using them to say: “This is beautiful.”“That is not.”“Fix yourself if you want to…