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“Breaking Down the Algorithm for Desi Creators & Coaches”
Because the algorithm isn’t your enemy — but colonial content strategies might be Let’s get something straight: you don’t have to dance, whiten your tone, or post aesthetically perfect matcha reels to win on social media. As Desi creators, coaches, and community builders — our value isn’t in fitting in. It’s in standing out authentically. Still confused about the algorithm? Let’s break it down in a way your Ammi, your clients, and your future brand sponsors can understand — brown girl edition 💅🏽 🔁 1. The Algorithm Loves Consistency — Not Just Quantity You don’t need to post every day to “beat the algorithm.” What it really wants?📍Consistency in your…
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“What South Asian Small Biz Owners Get Wrong on Instagram (And How to Fix It)”
Let’s get into it. I say this with love, chai, and receipts — South Asian small business owners are killing it with talent, but some of y’all are lowkey sabotaging your growth on Instagram. Whether you’re selling handmade jewelry, halal skincare, modest wear, or desi desserts — this platform can work for you. But not if you’re doing these things. Let’s unpack the common mistakes and how to fix them like the Boss Beti you are 👑 ❌ Mistake #1: Using Instagram as a Catalogue, Not a Brand Your page shouldn’t feel like a flyer from your local Indian grocery store. What You’re Doing:Post after post of “New In Stock,”…
Daughters of Strength, Bosses by Choice