• Content June 2025

    đź’« Boss Beti Values in Action

    We’re not here to just talk about confidence, healing, or rebellion.We’re here to live it—imperfectly, softly, and with spine. This is what it means to be a Boss Beti in action:When we say no, when we rest, when we dream beyond “log kya kahenge”—we’re walking proof that this brand is real life, not just real talk. đź’” “We’re Not Just Breaking Glass Ceilings—We’re Healing Through Them” For years, we were told to hustle. To prove ourselves. To be strong. But no one warned us that breaking generational curses hurts.No one told us that success without self-worth still feels hollow.No one told us that burnout isn’t bravery. Boss Beti isn’t just…

  • Content June 2025

    “Log Kya Kahenge?”: Confidence Beyond Approval

    A deep dive into the Desi obsession with reputation and how to detach your confidence from others’ opinions. From what you wear to who you date, from what you study to when you get married—there’s a familiar voice that echoes in every desi girl’s head: “Log kya kahenge?” (What will people say?) Whether it’s your neighbour’s gossip or your uncle’s judgmental stares, South Asian culture can often feel like a constant performance for an invisible audience. But here’s the truth: you were never born to be everyone’s cup of chai. Your confidence deserves to be rooted in who you are, not in who others expect you to be. Let’s unpack…

  • Content May 2025,  Mental Health South Asian Women

    “What Will People Say?”: The Role of Shame and Honor in Policing Women’s Emotions

    In many South Asian households, decisions aren’t just about what’s right or wrong — they’re about what people will think. That five-word question, “What will people say?” isn’t just a phrase. It’s a rule. A threat. A leash. And when it comes to women, it’s one of the strongest tools used to control their emotions, behavior, and autonomy. Because for South Asian women, it’s never just about how they feel — it’s about how their feelings reflect on their family’s izzat (honor). Izzat Culture: Where Reputation Trumps Reality The concept of izzat is deeply woven into South Asian cultures — from India and Pakistan to Bangladesh, Nepal, and even diaspora…

  • Content May 2025,  Mental Health South Asian Women

    Beyond “Log Kya Kahenge?”: Prioritizing Mental Health Over Social Image

    South Asian Mental Health • Cultural Shame • Social Pressure • Individual Healing • Generational Expectations đź§  “They’d rather I suffer silently than bring shame to the family name.” The phrase “Log kya kahenge?” — What will people say? — is more than a rhetorical question in South Asian households. It’s a weapon of silence, a suppressor of mental health conversations, and a mask that forces many to wear a brave face while they break inside. 📊 Bar Chart: Impact of “Log Kya Kahenge?” on Mental Health Top 5 Mental Health Struggles Linked to Social Image Pressure (2024 Survey) 🔍 What Does It Mean to Prioritize Social Image? In many…