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🧠 Translating the Gut Feelings of South Asian Gen Z Female-Led Brands
💭 1. Gut Feeling: “I don’t want to be another ‘aesthetic’ brown girl page — I want to say something real.” Translation: Your audience is overstimulated but undernourished. They crave depth, not just dopamine. ✔️ Build a content mix that includes storytelling, commentary, and education — not just vibes.✔️ Use your voice to unpack cultural tension: What does it really feel like to be a “Boss Beti”?✔️ Prioritize creator-led formats (voiceovers, carousels with raw captions, community spotlights). 💭 2. Gut Feeling: “I feel like I’m speaking to too many people. I want to talk to the girls who get it.” Translation: You’re craving niche intimacy over mass appeal. ✔️ Define…