🪞 Step 1: Ask These 4 Strategic Check-In Questions (Call this your “Brown Girl Brand Audit”) Question What You’re Looking For 1. What’s missing? A message, story, voice, or audience segment that isn’t represented? E.g., “Am I only speaking to Indian girls, not Indo-Caribbean or Muslim women?” 2. What’s unclear? Is the brand promise confusing? Is your audience unsure what problem you solve or what you stand for? 3. What’s weak? Are your CTAs soft? Is your community passive, not engaged? Are you depending on a single channel (e.g. just Instagram)? 4. What’s repeated or cliché? Are you relying on chai jokes, mehndi aesthetics, or trends that don’t differentiate your…