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๐ผ BOSS BETI AGENCY: STRATEGIC MARKETING GUIDE
For: South Asian Gen Z women launching a purpose-driven brandProject Code: โBetiBuildsโ ๐ PROJECT CONTEXT โ Product/Business Name: โSoulScriptโ โ A Digital Journal + Mindset ToolkitA downloadable journaling system with 50+ culturally-rooted prompts, affirmations in Hindi/Urdu/Tamil/Bengali, and audio reflections created for South Asian Gen Z women navigating self-worth, burnout, and identity. ๐ฏ Target Audience: ๐ Campaign Goals: Metric Target ๐ธ Sales 500 digital downloads in 60 days ๐ง Leads Grow email list from 250 โ 1,000 ๐ง Awareness 3 reels hit 10K+ reach, 5K site visits ๐ฏโโ๏ธ Community Get 75 UGC/story shares using #MySoulScript ๐ฐ Budget & Constraints ๐ถ STRATEGIC MARKETING TASKS & DELIVERABLES 1. ๐ฏ CAMPAIGN STRATEGY ๐งฑ Campaign…