A rallying post about reclaiming confidence, softness, and success on our own terms. When they say “boss,” we’re told to be hard. When they say “beti,” we’re told to be quiet. But what if we could be both powerful and soft—without apology? Boss Beti was never meant to be just a blog. It was born out of a refusal to choose between who we are and who we’re becoming. This is a movement—of reclaiming our confidence, softness, ambition, identity, and voice on our own terms. No more waiting for permission. No more shrinking to fit. No more gatekeeping our growth. 💗 Why We Needed This As South Asian Gen Z…