Tag: Desi representation

Strategic Marketing Playbook: How YRF’s War 2 Campaign Hooks Audiences (And What You Can Steal)
Anisha -
Aug 12
Executive Summary Yash Raj Films (YRF) orchestrated a pan-India, star-centric campaign for War […]
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**“Dear Agencies: Stop Using Token Brown Girls in Your Campaigns”
Anisha -
Jun 24
Representation without power is exploitation. And we see it now more than ever. […]
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Boss Beti Spotlight: Confident South Asian Women Breaking Norms
Anisha -
Jun 3
Confidence doesn’t always look like a TED Talk or a mic drop moment. […]
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“How Media Portrays the Ideal South Asian Woman—and What That Means for Our Emotions”
Anisha -
May 13
The media has long played a powerful role in shaping how South Asian […]
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