• Case Studies,  Content April 2025,  Desi Girl Struggles

    “I Chose a Different Path – And That Doesn’t Make Me Lost”

    They say success has a shape: a framed degree, a 9-5, a stable paycheck, a matching family WhatsApp profile picture. But what if that shape didn’t fit? Preeti’s POV Every morning I wake up to chai and comparisons. “Mihir just bought a new car.”“Mihir just got promoted again.”“Mihir is sending money home every month.” And me? I write SEO blogs in my pajamas, sipping lukewarm tea between client calls, trying to explain to my mom what keywords even are. I didn’t take the CAT, the GRE, or the government exam route. I didn’t want to.I took my words, my laptop, and the guts to bet on myself. But no one…

  • Desi Girl Struggles

    Comparison Culture Is Draining: How It Affects the Mental Health of South Asian Women

    Let’s be honest — comparison starts early for most South Asian girls. From childhood, many of us were measured against cousins, neighbors, and even strangers we never met.“Look at her grades.”“She’s so fair and slim.”“She’s getting married already — what about you?” And just like that, we were tossed into an invisible race no one explained but everyone expected us to win. It’s exhausting. And the worst part?We’ve internalized it so deeply that we sometimes don’t even notice how much it’s affecting our mental health. The Unseen Weight We Carry Comparison culture isn’t just about one-off comments. It becomes a lens through which we view ourselves — and each other.…