-
“How to Hire a Marketing Team That Gets Your Cultural Context”
Because vibes aren’t enough — cultural competency is a strategy. Whether you’re a South Asian business owner, wellness coach, or founder of a beauty brand that was literally inspired by your nani’s skincare rituals — you deserve a marketing team that doesn’t make you over-explain your culture. If your current agency needs a full slide deck just to understand what “haldi” or “modest fashion” means, we’ve got a problem. Because in 2025, it’s not enough to hire creatives with aesthetics. You need a team that gets your roots. Your rhythm. Your reasons. ✨ Why Cultural Context Matters in Marketing Your brand isn’t generic — it’s layered, intersectional, and deeply personal.And…
-
“What South Asian Small Biz Owners Get Wrong on Instagram (And How to Fix It)”
Let’s get into it. I say this with love, chai, and receipts — South Asian small business owners are killing it with talent, but some of y’all are lowkey sabotaging your growth on Instagram. Whether you’re selling handmade jewelry, halal skincare, modest wear, or desi desserts — this platform can work for you. But not if you’re doing these things. Let’s unpack the common mistakes and how to fix them like the Boss Beti you are 👑 ❌ Mistake #1: Using Instagram as a Catalogue, Not a Brand Your page shouldn’t feel like a flyer from your local Indian grocery store. What You’re Doing:Post after post of “New In Stock,”…
Daughters of Strength, Bosses by Choice