• Boss Beti SEO Blogging and Content Guide

    “Marketing with Masala: How to Infuse Culture Without Stereotypes”

    Let’s be real — every time a brand tries to “celebrate diversity,” somehow we end up with a cringe Holi ad, a brown hand holding chai, or a mehndi photoshoot with zero South Asians in the campaign. 🙄 So how do we, as South Asian creators, freelancers, or biz owners, infuse our beautiful culture into marketing without watering it down or turning it into a caricature? This one’s for the Boss Betis who want to serve authenticity and results — with a side of masala ✨ ❌ First, What Not to Do (The Stereotype Checklist) You’re not honoring Desi culture if: We’re not a monolith — we’re multiverse. ✅ What…