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“Why Cultural Competency Is the Future of Inclusive Marketing”
Spoiler: Diversity isn’t a checkbox — it’s a commitment to understanding Let’s be honest. “Inclusive marketing” has become one of those corporate buzzwords everyone throws around, especially during Black History Month, Pride, or Eid.But here’s the thing: if you don’t understand the people you’re trying to reach — their language, lived experiences, and layers — you’re not being inclusive. You’re just being performative. And that’s why in 2025 and beyond, cultural competency isn’t just “nice to have.” It’s a non-negotiable. 🤔 What Even Is Cultural Competency? It’s not just knowing the difference between Eid and Diwali or using the right flag emoji during Asian Heritage Month. Cultural competency means: It’s…
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“5 Culturally Smart Social Media Tips for South Asian Brands”
Let’s keep it 100: being a South Asian brand online comes with its own vibe. You’re not just building a business — you’re navigating tradition, diaspora expectations, Gen Z aesthetics, auntie opinions, and hashtags that actually work. So if you’re a Desi biz owner, content creator, or boss beti in the making — these 5 culturally smart social media tips will help you stand out, stay authentic, and still slay the algorithm. 1. 💬 Use Your Language, but Make It Inclusive Why it matters: Urdu, Hindi, Tamil, Punjabi, Bengali — your language is your brand identity. It hits different. It feels like home. Tip:Sprinkle in familiar words (jadoo, mehndi, nazar,…
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