“Main Character Energy in a Desi Body”: How to Build a Personal Brand Rooted in Your Identity What does it mean to have “main character energy” when you’re a South Asian girl raised on filmi drama, family expectations, and fierce values? It means owning your narrative, not shrinking it. It means walking into the digital world—not with hesitation, but with dupatta-flying-in-the-wind confidence. And most of all, it means building a personal brand that doesn’t erase your culture—it celebrates it. In this digital era, personal branding isn’t just for influencers or entrepreneurs. It’s for every girl who’s ever been told to stay quiet, blend in, or be humble to the point…