Tag: cultural branding

🎯 Campaign Pitch: “Write Like a Beti” – Boss Beti’s Signature Content Series
Anisha -
Jul 21
🧠 Campaign Concept “Write Like a Beti” is a bold, culturally-rooted content series […]
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How These Desi Brands Can Level Up Their Positioning and Fit Even Better in the Industry
Anisha -
Jul 11
The South Asian market is bursting with energy, culture, and creativity — but […]
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🌟 Boss Beti Brand Strategy Roadmap
Anisha -
Jun 29
Phase 1: Brand Foundation (Weeks 1–2)Goal: Clarify identity, purpose, voice, and positioning. âś… […]
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🔥 Threats to Watch (CMO Red Flags)
Anisha -
Jun 24
1. Cultural Copy-Paste Fatigue Threat: Oversaturation of performative Desi branding (mehndi motifs, chai […]
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“What It Means to Be a South Asian Girlboss in the Digital World (And Still Be Rooted)”
Anisha -
Jun 24
Because ambition and authenticity aren’t mutually exclusive. We’re living in a time where […]
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“How South Asian Female-Led Teams Bring Fresh Perspective to Content Strategy”
Anisha -
Jun 24
Because we don’t just follow trends — we shift narratives. In today’s saturated […]
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“Fashion, Culture, and Influence: What We Can Learn from Mawra Hocane’s Instagram”
Anisha -
Feb 24
Mawra’s insta ID: @mawrahocane Fashion, Culture, and Influence: What We Can Learn from […]
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