• Case Studies,  Content April 2025,  Desi Girl Struggles

    “I Chose a Different Path – And That Doesn’t Make Me Lost”

    They say success has a shape: a framed degree, a 9-5, a stable paycheck, a matching family WhatsApp profile picture. But what if that shape didn’t fit? Preeti’s POV Every morning I wake up to chai and comparisons. “Mihir just bought a new car.”“Mihir just got promoted again.”“Mihir is sending money home every month.” And me? I write SEO blogs in my pajamas, sipping lukewarm tea between client calls, trying to explain to my mom what keywords even are. I didn’t take the CAT, the GRE, or the government exam route. I didn’t want to.I took my words, my laptop, and the guts to bet on myself. But no one…

  • Desi Girl Struggles

    “We Are Not Our Academic Scores, Career Titles, or Marital Statuses”

    Bhavna’s POV I’m tired.Tired of every conversation at home turning into a Shurti highlight reel. “Look at her. PhD student. Getting married too. Shaadi ki tayari chal rahi hai, pura mohallah dekhega.”Meanwhile, I’m the girl who “just” has a Bachelor’s degree and a stable corporate job. But let me tell you something no one in my family cares to hear:I know Shurti. I know her beyond the heavy bridal lehenga and academic medals. I know she cries in the bathroom after every family function because she’s exhausted of being perfect.I know she dreams of painting, not publishing.I know her marriage was arranged in a rush because her fiancé’s family said…