“Most marketers use ChatGPT like an assistant. Smart marketers use it like an agency.” 🎯 The Challenge South Asian Gen Z creators and solo founders in our circle were using AI tools like ChatGPT the way they’ve been taught — just to generate captions or brainstorm blog ideas. But at Boss Beti, we noticed a deeper problem:They weren’t using AI like a strategic growth partner. They were overwhelmed, stuck in content burnout, and unsure how to delegate — not because they lacked talent, but because no one had shown them how to think like a CMO using ChatGPT. 🔍 The Approach Instead of writing another “Here are 5 ways to…