Let’s keep it 100: being a South Asian brand online comes with its own vibe. You’re not just building a business — you’re navigating tradition, diaspora expectations, Gen Z aesthetics, auntie opinions, and hashtags that actually work. So if you’re a Desi biz owner, content creator, or boss beti in the making — these 5 culturally smart social media tips will help you stand out, stay authentic, and still slay the algorithm. 1. 💬 Use Your Language, but Make It Inclusive Why it matters: Urdu, Hindi, Tamil, Punjabi, Bengali — your language is your brand identity. It hits different. It feels like home. Tip:Sprinkle in familiar words (jadoo, mehndi, nazar,…