• Case Studies,  Content April 2025

    “Creating in the Middle: Straddling South Asian Traditions and Modern Narratives”

    To be a South Asian woman creating content today means constantly walking a tightrope between honoring the traditions we were raised with and shaping narratives that reflect the modern lives we’re living. It’s not always comfortable, and it’s definitely not always accepted — but somewhere in the middle, there’s space to grow, to tell stories that matter, and to spark conversations that shift perspectives. My journey as a creator didn’t start with the intention of “changing the narrative.” It began with a desire to feel seen — to explore the pieces of my identity that didn’t quite fit into the conventional mold. And as I stepped into this space, I…