arget Audience: South Asian Gen Z femalesSample Campaign: “Boss Beti Branding Planner” LaunchChannel Focus: Instagram, Email, Organic SearchPrimary Goal: 300 digital downloadsSecondary Goal: Grow email list from 250 → 1,000 🔍 1. PRE-MORTEM — Spotting Failure Before It Happens Ask These 5 Questions Before Launch: Question What You Might Spot ❓ Who exactly am I targeting? If the campaign is saying “South Asian women” but is really meant for first-gen diaspora, your messaging is too broad. ❓ What will make her stop scrolling? If you can’t answer this, your hook might be too safe or aesthetic-heavy. ❓ What is the exact action I want them to take? If there’s no…