• Boss Beti Breakdown,  Content July 2025

    đź§  Boss Beti Brand Strategy Review: Brutal but Constructive

    🔥 Boss Beti Brand Funnel: From Confused to Convert-Ready 1. Brand Identity Crisis You’re claiming to be “for South Asian Gen Z women” but your visuals, copy, and tone swing inconsistently between corporate girlboss energy and aesthetic self-care journaling. Either be the Desi version of Marie Forleo meets Sophia Amoruso, or go full mental health big sister — but right now, you’re somewhere in between, and it’s confusing. âś… Fix: Define ONE consistent persona (e.g. “Brown girl digital CEO” or “Desi therapy BFF”) and build your tone, copy, and content pillars around it. 2. The “Empowerment” Trap Every other South Asian brand uses “empower, uplift, elevate” as throwaway terms. They…