Think of brand pillars as the core values, strengths, and beliefs that hold your brand upright. They’re not fluff—they’re your foundation. Here’s why they matter: 🧱 1. Clarity and Consistency Your audience can’t trust what they don’t understand. Brand pillars help you stay clear and consistent across platforms, whether it’s a podcast intro, website copy, or social media post. 💖 2. Emotional Connection They tell people what you stand for, not just what you sell. This creates deeper, long-term loyalty—especially powerful in niche communities like Boss Beti’s South Asian Gen Z female audience. 🧭 3. Strategic Decision-Making Pillars act as a north star when making brand decisions. Ask: “Does this…