OBJECTIVE. Okay, so here is how I am grounding myself. Boss Beti isn’t just another “girl boss” content hub. It’s a digital brand that speaks directly to Gen Z South Asian women who are smart, sensitive, creative and lowkey tired of all the loud, fluffy feminism that doesn’t understand the real life struggles- whether it is mental health, cultural identity, money, ambition, or all the above. So my objective here: The Situation Right now, I’m running most of this solo. I have a content plan in the works and I’m experimenting with formats: Substack blogs, downloadable templates, mental health journals, insta carousels, affiliate links and maybe in the future podcast…