🎯 Branding Desi Brand Audit 1. Messaging: Unique or Generic? They lean on the tagline “Desi Creativity, Global Impact,” which feels more like a buzzline than a differentiated promise. It doesn’t convey a problem they solve or benefit they deliver. Fix: Move from broad branding fluff to clarity—e.g., “We help Noida startups drive leads using culturally-resonant Google & social campaigns.” 2. Targeting: MSMEs is Too Vague “Customized for MSMEs” covers everyone from street vendors to tech startups—too broad to target effectively. Fix: Zoom in on a profitable sub‑niche like “Desi boutique retailers who want online sales” or “coaching startups ready to scale locally.” Deep specialization = higher credibility. 3. Service Overload…