🎯 Recommended Influencers
I’ve selected five South Asian/Genv‑Z–resonant voices who align strongly with Boss Beti’s tone and mission:
1. Deepica Mutyala – Founder of Live Tinted
- Followers & reach: High (brand founder + beauty influencer)
- Content style: Authentic beauty storytelling; addresses skin tone inclusivity, empathy, and representation vHub.ai+6Boss Beti+6Vogue Business+6
- Audience fit: South Asian women seeking real advice and visibility in beauty spaces
2. Diipa Khosla – Global fashion voice & social advocate
- Followers: ~2.4M; blends fashion with mental health & cultural commentary Boss Beti
- Content style: Polished, aspirational, socially conscious storytelling (body positivity, mental health)
- Audience fit: Urban South Asian women who care about style plus substance
3. Kusha Kapila – Comedy + honesty + Gen Z empowerment
- Followers: Multi‑platform superstar Indiatimes
- Content style: Satirical characters, social commentary, real-talk humor
- Audience fit: Gen Z South Asian women seeking funny, bold messaging with impact
4. Apoorva – Gen‑Z mirror on beauty, identity, confidence
- Followers: Rising star in Gen‑Z discourse and fashion/beauty Indiatimes+2Boss Beti+2hypeauditor.com+2allure.com+5thebridgechronicle.com+5thebuzz.social+5
- Content style: Raw, emotional, body‑positive, calling out stereotypes
- Audience fit: Young founders, creatives, and students navigating identity in public spaces
5. House of Misu (Mitali & Summiyya) – Fashion, lifestyle with cultural flair
- Followers: ~500K, moderate engagement (~0.16%) en.wikipedia.org+3Boss Beti+3en.wikipedia.org+3Ainfluencer
- Content style: Travel, glam looks, personal storytelling with South Asian heritage
- Audience fit: Aesthetic‑driven yet grounded millennial/Gen Z South Asian women
📧 Example Pitch Email Templates
The following are personalized for each influencer—adjust details or brand mentions as needed:
Template 1: Deepica Mutyala
Subject: Let’s empower South Asian voices together 💪
Hey Deepica,
I’ve been following your journey from viral beauty hack creator to founder of Live Tinted—and you’ve redefined what it means to feel represented in beauty spaces. Boss Beti exists to empower South Asian Gen Z women to speak their truth and own digital space without filters.
We’d love to collaborate with you on a series that explores real storytelling, skin positivity, and bold confidence—aligned with your values and ours. Let’s chat visuals, tone, and impact.
With gratitude,
[Your Name], on behalf of Boss Beti
Template 2: Diipa Khosla
Subject: Fashion, purpose & voice—let’s make magic 🌿
Hi Diipa,
Your blend of global fashion and honest advocacy—especially around mental health and body positivity—is exactly the balance Boss Beti champions. We’d love to invite you to co-create a live‑chat or reel series: “How our roots shaped our rules,” exploring how culture empowers confidence.
Looking forward to exploring creative ideas together,
[Your Name] / Boss Beti
Template 3: Kusha Kapila
Subject: Let’s get real & laugh along the way 😂✨
Hello Kusha,
Your sketches are hilarious and hit so hard—mocking the performative while building community feels exactly like what Boss Beti stands for. We’d love to partner on a campaign that blends belting out truths with cultural nuance: e.g. “Boss Beti real talk reels” or voice note challenges.
Curious to co-chat and dream up some spicy content ideas together!
Cheers,
[Your Name]
Template 4: Apoorva
Subject: Your voice matters—let’s amplify it together ❤️
Hey Apoorva,
Your candid energy and fearless conversations about beauty standards and identity resonate deeply with our own mission at Boss Beti. We’d love to partner for co‑created Reels or micro‑essays that celebrate inclusivity and Gen Z authenticity—for instance, “Burn those norms” storytelling prompts.
Would love to hear if you’d like to brainstorm.
With admiration,
[Your Name]
Template 5: House of Misu (Mitali & Summiyya)
Subject: Style, heritage & creativity—Boss Beti x Misu collab?
Hi Mitali & Summiyya,
Your content weaves tradition, high-finish aesthetics, and personal narrative so seamlessly—it’s exactly the kind of creative voice Boss Beti admires. Interested in a takeover or conversation series about “Designing a narrative that blends roots, hustle, and style”?
Let’s chat vibes and visuals—lots of love.
[Your Name]
🧾 How this works
- Research: Agent browsed profiles and recent coverage to match tone, values, engagement exchange4media.com+2Hobo.Video+2vHub.ai+2Boss BetiAinfluencer
- Content Style: Reviewed content themes—humor, beauty, empowerment, authenticity
- Audience Fit: All selected creators speak to South Asian Gen Z women and align with BB’s tone
- Pitches: Hooks built on their voice + BB’s mission—ready to personalize (add metrics, project DRs, fees, timelines)
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