Brand 01: Kulfi Beauty (South Asian-inspired beauty brands)
Positioning Promise:
- “Kulfi Beauty brings playful, long-wear makeup made for brown skin tones- no more mixing shades or feeling like an afterthought”
- “We don’t just match your melanin- we celebrate it, with creamy, bold formulas that feel like home”.
- “Finally, makeup that speaks your language, honours your roots, and actually shows up on your skin”.
Brand 02: One Stripe Chai Co. (Artisanal chai blend company)
Positioning Promise:
- “One Stripe Chai brews Desi authenticity in every cup – no syrup shortcuts, just masala magic the way your dadi intended”.
- “Chai that actually tastes like home, because watered down cafe chai was never it”.
- Crafted in small batches, our blends bring back the warmth of real masala chai—with no compromises.
Brand 03: Spicewalla (Chef-driven South Asian spice blends)
Positioning Promise :
- Spicewalla sources premium spices in small batches—so your Desi recipes taste like they came from your nani’s kitchen, not a dusty jar.”
2.We bring the fresh grind, so your garam masala actually smells like garam masala.”
3. “Taste the difference with chef-curated blends that revive family recipes and respect tradition.”
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