🖼️ Asset Type 1: Instagram Carousel – “Top 5 Freelancing Tips for Desi Girls”
✅ Review Checklist:
- Brand tone: Warm, witty, culturally rooted
- Visuals: Desi-modern color palette, bold + clean fonts
- Content: Strategic, empowering, easy to digest
- CTA: Clear, value-driven
🚩 Red Flags:
- Slide 3 uses the phrase “boss babe” instead of “boss beti” → off-brand cliché
- Typography varies between serif and handwritten fonts → inconsistent visual identity
- Slide 5 CTA: “Follow for more girlboss vibes” → tone mismatch (too 2018, lacks cultural nuance)
🎯 Suggestions:
- Replace “boss babe” with “Boss Beti” or something cultural (e.g., “Beti on a mission”)
- Use consistent font pairings: bold sans-serif + clean accent type
- Rework CTA: “Join the #BossBeti circle – where desi girls don’t just freelance, they freedom-lance.”
🎬 Asset Type 2: Reels – “Day in the Life of a Copywriter”
✅ Review Checklist:
- Vibe: Candid, creative, cultural touchpoints
- Audio: Trending but on-brand
- Storytelling: Has emotional or humorous arc
- Caption: Smart, searchable, and adds value
🚩 Red Flags:
- Uses generic trending audio with no contextual tie-in to copywriting
- Voiceover lacks energy—feels scripted, not authentic
- Caption uses emojis excessively and vague tags like #girlthings
🎯 Suggestions:
- Use cultural or original audio (e.g., typing sounds with background of an old Bollywood tune)
- Rewrite script with cultural cues: “Pitching to a client while your mum yells ‘chai bana lo’ in the back? Certified Boss Beti moment.”
- Use SEO-friendly hashtags: #desicopywriter, #browncreatives, #freelancelife, #genzmarketing
📰 Asset Type 3: Blog Post – “How I Got My First South Asian Client”
✅ Review Checklist:
- Structure: Hook, story, lesson, CTA
- Language: Conversational but insightful
- Relevance: Reflects audience goals and values
- Formatting: Headings, bullets, pull quotes
🚩 Red Flags:
- Lacks subheadings—appears like a wall of text
- Writing is too formal, not “Boss Beti” real-talk
- No internal links to other Boss Beti content or downloads
🎯 Suggestions:
- Add headings like “What I Did Differently,” “Cultural Confidence Tips”
- Add a pull quote: “They hired me because I wrote like I spoke to my masi—direct, desi, and detail-driven.”
- Link to your portfolio guide or brand storytelling workbook
✍🏽 Summary: Common Brand Inconsistencies to Flag
| Area | Issue | Fix |
|---|---|---|
| Tone | Overly generic or girlboss cliché | Inject cultural nuance and grounded sass |
| Visuals | Inconsistent fonts/colors | Stick to 2 core fonts and approved palette |
| Messaging | Lacks strategy | Always tie content to Boss Beti’s values: cultural confidence, content excellence, digital empowerment |
| CTAs | Vague or outdated | Be direct, actionable, and aligned with audience needs |
As Creative Director of Boss Beti, maintaining brand consistency across all content is non-negotiable. Our latest asset audit revealed key areas where alignment with our tone, visual identity, and strategic messaging can be improved. For example, while Instagram carousels are visually engaging, inconsistent font use and outdated phrases like “boss babe” dilute our cultural and creative voice. Reels lacked contextual audio and energetic scripting, drifting from our signature witty-yet-wise tone. Blog content, though informative, missed formatting cues and internal linking opportunities that guide user journey and boost SEO. Every asset must reflect the Boss Beti promise—culturally-rooted, conversion-driven, and community-first. By refining voiceovers, standardizing typography, and weaving cultural metaphors into our copy, we turn casual scrollers into loyal storytellers. We’re not here to just post—we’re building a movement where every caption, carousel, and case study reflects the brilliance of South Asian women rewriting the digital script.
No Responses