✅ STEP 1: Audit Criteria
| Criteria | What It Checks | Tool / Manual Notes |
|---|---|---|
| URL / Slug | Content location | Manual + Screaming Frog / Ahrefs |
| Title / H1 Quality | Clear, keyword-aligned, emotional, not clickbait | Manual |
| Meta Description | Present, compelling, includes keyword | SEO tool + manual |
| Keyword Targeting | Right keyword chosen for intent | Ahrefs / SEMrush |
| Traffic (Last 30 Days) | Organic traffic & CTR | GA4 / Search Console |
| Time on Page | Shows engagement level | GA4 |
| Bounce Rate / Exit Rate | Shows relevance + content satisfaction | GA4 |
| Tone of Voice Match | Is language aligned with Boss Beti’s vibrant, honest voice? | Manual |
| Internal Linking | Opportunities to connect to/from other pages | Screaming Frog / manual pass |
| Image/Media Use | Custom, SEO-optimized visuals | Manual |
| CTA / Next Step Present | Clear action (subscribe, download, etc.) | Manual |
🧱 STEP 2: Sample Spreadsheet Output
| Priority | URL | Title | Issue(s) Identified | Fix Recommendation | Target Keyword | Updated Meta Description | Tags |
|---|---|---|---|---|---|---|---|
| High | /blog/how-to-grow-on-pinterest | How to Grow on Pinterest Fast | Low CTR, missing internal links, AI-generic tone | Rewrite intro in brand voice, add 3 internal links, reformat list | grow on Pinterest | Learn how Gen Z brands go viral on Pinterest—real tactics, no fluff. | pinterest, social media, growth |
| Med | /blog/email-templates-that-sell | Email Templates That Convert | No CTA, meta description missing, images unbranded | Add CTA block, rewrite meta, update image with BB branding | email templates | Ready-to-use email templates that actually convert. Plug and send. | email marketing, copywriting |
| High | /blog/ai-vs-human-copywriting | AI vs Human Copywriting | Outdated facts, doesn’t match Boss Beti POV | Update examples, rewrite comparison in BB’s tone | human copywriting | Discover why real storytelling beats soulless AI copy—every time. | AI, writing, branding |
| Low | /blog/social-proof-examples | Best Social Proof Examples | Good performance but tone is generic | Reword testimonials in BB voice, add real examples | social proof | Build trust fast: social proof examples that speak Gen Z’s language. | marketing tips, trust, gen z |
🪄 How to Use
- Priority is based on traffic loss, tone mismatch, or outdated content.
- Fix Recommendation gives you a ready-to-execute angle.
- Meta Descriptions are rewritten to be emotional, action-led, and SEO-friendly.
- Tags are generated to aid classification, social sharing, and SEO.
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