“Breaking Down the Algorithm for Desi Creators & Coaches”
Because the algorithm isn’t your enemy — but colonial content strategies might be
Let’s get something straight: you don’t have to dance, whiten your tone, or post aesthetically perfect matcha reels to win on social media. As Desi creators, coaches, and community builders — our value isn’t in fitting in. It’s in standing out authentically.
Still confused about the algorithm? Let’s break it down in a way your Ammi, your clients, and your future brand sponsors can understand — brown girl edition 💅🏽
🔁 1. The Algorithm Loves Consistency — Not Just Quantity
You don’t need to post every day to “beat the algorithm.” What it really wants?
📍Consistency in your niche
📍Consistency in your voice
📍Consistency in how you show up
Desi twist:
Build a schedule that respects your lifestyle and faith. Can’t post on Jummah? Need a break for fasting during Ramadan? That’s okay. Just plan ahead and repurpose smart.
💡 2. Content That Starts Conversations > Content That Performs
The real flex: Engagement, not perfection.
Instead of obsessing over reach, ask:
- Did this make someone feel seen?
- Did this start a comment thread that wasn’t just emojis?
- Did this turn followers into community?
Desi Creator Tip:
Use cultural hooks:
“Raise your hand if you’ve ever cried after a rishta aunty visit 🖐🏽”
These get the algorithm and your audience talking.
📷 3. Video Is Queen — But Your Vibe Matters More
Yes, Reels get more reach. But people stay for YOU.
If you’re a hijabi coach, show how you run your biz with integrity. If you’re a Desi wellness creator, share your homemade kajal recipe or how you deal with burnout during exam season.
The key: You don’t need trends. You need truths.
Videos that show cultural care perform just as well as ones that show cool transitions.
🔍 4. The Algorithm Understands Keywords (So Use Desi Ones Too)
Instagram and TikTok are mini search engines now. That means your captions, alt text, and even Reel file names matter.
Instead of:
“Self-care day 💆🏽♀️💖”
Try:
“Desi self-care rituals for burnout — rose water, oil champi & boundaries”
Use hashtags like:#SouthAsianCoach #HalalBizTips #DesiHealing #MuslimahCreator #BrownGirlBoss
📈 5. Save & Share = Supercharged Growth
Forget the likes — shares, saves, and comments are the real MVPs.
How to get them:
✔ Post tips people will want to revisit
✔ Share hot takes that speak to the inner Desi daughter
✔ Offer templates, scripts, or frameworks that help your people win
Desi Biz Example:
“How I cold-emailed brands as a brown girl coach (template inside)” → save-worthy content with impact
Final Thought:
The algorithm isn’t the gatekeeper. It’s a mirror.
It reflects what you consistently show, say, and stand for. So as a South Asian creator or coach — show up rooted, not just relevant.
Your content can be faith-centered, feminist, funny and fully optimized.