🧠 Internal Brand Voice Overview – Boss Beti
| Voice Attribute | Description |
|---|---|
| Tone | Empowering, real-talk, warm, and no-fluff. |
| Style | Conversational, punchy, with cultural relevance for Gen Z South Asian women. |
| Language | Uses slang where needed, avoids jargon, and leans into clarity + confidence. |
| Perspective | First-person plural (“we” over “I”), or second-person (“you”) to build rapport. |
| Personality | Bold older sister energy—wise, encouraging, and always anti-performative. |
🔍 Brand Audit Table
| Page / Asset URL | Voice Match % | What’s Off | Recommended Fix |
|---|---|---|---|
| /about | 70% | Sounds formal and vague—“empowering women through marketing…” | Rewrite in BB tone: “We help you take up digital space like you own it.” |
| /blog/affiliate-partners | 60% | Overuse of passive voice and generic terms like “monetize quickly” | Rewrite with specificity: “Make that affiliate coin without selling your soul.” |
| /services | 80% | Mostly aligned, but missing some bold CTA energy | Punch up headlines: “Done-for-you strategy that slaps harder than your chai game.” |
| /blog/email-marketing-guide | 50% | Educational tone is solid, but reads like a textbook in parts | Add analogies, memes, and segment intros with attitude; use “you” more often |
| Instagram captions (June) | 90% | Very on-brand but inconsistent emoji use + occasional over-crowded text | Standardize voice: emojis ≠ moodboard; use 1-2 strategically per caption |
🎯 Action Plan
| Area | Priority | Task |
|---|---|---|
| Blog Content | High | Rewrite top 5 underperforming posts with BB’s bold voice + slang |
| Web Copy | Medium | Refresh About & Services page headlines for punch + brand attitude |
| Captions / Social | Medium | Create a mini style guide for emoji use, hashtags, and slang rules |
| Internal Process | High | Add brand voice checklist to blog & email approval process |
✅ Voice Alignment Checklist for Contributors
- Does it sound like we’re talking to a 24-year-old South Asian creative or entrepreneur?
- Would you say this out loud to your best friend on FaceTime?
- Are we using too many “marketing words” and not enough people-first language?
- Does it pass the “older sister with boundaries and receipts” vibe check?
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