90-Day SEO Strategy tailored for South Asian Gen Z women
📌 CONTEXT: WHO THIS PLAN IS FOR
You’re a South Asian Gen Z woman building a brand or business in one of these spaces:
- Personal branding & career coaching
- Mental wellness for Desi women
- Digital tools (Notion templates, journals, planners)
- Content creation for first-gen creatives
You want to use SEO not just for traffic — but to build credibility, community, and sales.
🎯 SEO PLAN GOAL:
Drive traffic to convert readers into email subscribers + customers of a free or paid offer (e.g., Notion template, planner, or course).
- Traffic Goal: 900/month → 2,000/month
- Email Signups: 250 → 1,000
- Sales Goal (optional): 300+ digital product downloads
🔹 PHASE 1: STRATEGIC PRIORITIES (WEEK 1–4)
✅ PRIORITY 1: Clarify SEO Goals Tied to Business Outcomes
- Brand Visibility: Rank for cultural + career-specific queries (e.g., “branding tips for brown girls”)
- Lead Generation: Use blog posts to drive traffic to free downloads
- Sales Enablement: Educate + nurture toward digital product purchases (e.g., planner, ebook)
✅ PRIORITY 2: Audit & Content Gap Analysis
Use these tools:
- Google Search Console
- Ubersuggest / Ahrefs Free Plan
- AlsoAsked / AnswerThePublic
Gap Examples:
| Existing Content | What’s Missing |
|---|---|
| “My branding journey” blog | Lacks SEO terms (no keywords) |
| IG carousel: “Brand tips for Desi girls” | Not repurposed as searchable blog |
| Planner landing page | No blog funnel leading into it |
| Strong emotional brand voice | No listicle or resource-style blog posts |
🔹 PHASE 2: KEYWORD ROADMAP (WEEK 2–5)
🎯 Pillar Topics & Keyword Ideas by Business Focus
| Niche | Content Theme | Target Keyword |
|---|---|---|
| Branding | Voice + Identity | branding tips for south asian women, how to build a personal brand as a brown girl |
| Wellness | Emotional care | mental health tips for south asian girls, burnout recovery brown girls |
| Career | First-gen experience | eldest daughter burnout, imposter syndrome desi women, how to network as a shy desi girl |
| Digital Products | Templates + tools | free notion planner for south asian creatives, digital journal for desi women |
Additional Long-Tail Gems:
- “how to create content as a shy south asian girl”
- “templates to build a personal brand for brown girls”
- “is it okay to rest as an eldest daughter”
🔹 PHASE 3: EXECUTION PLAN (WEEK 5–12)
🗓️ WEEKLY ACTION PLAN
| Week | Action | Deliverables |
|---|---|---|
| 5 | Write SEO Blog #1 | “Branding Tips for South Asian Women in 2025” + CTA to planner |
| 6 | Write Blog #2 | “How to Build Your Brand Voice as a Brown Girl” + email opt-in |
| 7 | Update site SEO | Meta titles, descriptions, internal links, image alt text |
| 8 | Publish Blog #3 | “Eldest Daughter Burnout: Why We Struggle to Launch Brands” |
| 9 | Repurpose content | Turn blog posts into 2 Reels + 1 Carousel (weekly) |
| 10 | Write Blog #4 | “Top Free Tools for Desi Creators Building a Brand” |
| 11 | Build backlink strategy | Pitch 3 guest posts to: Brown Girl Mag, LinkedIn creators, Medium Desi women blogs |
| 12 | Optimize CTAs | Add newsletter pop-up, in-line opt-ins in all blogs, planner link CTAs |
📌 SEO Best Practices to Stick To:
- Blog length: 1,000–1,300 words
- 1 focus keyword per post (use in: title, meta, intro, H2s, conclusion)
- Use South Asian identity language in headers + captions
- Link to at least 1 other blog and 1 offer (planner, lead magnet, quiz)
- Add emotionally resonant storytelling to intros
🔁 Ongoing Maintenance Plan (Post 90 Days)
| Frequency | Task |
|---|---|
| Monthly | Publish 1–2 new blog posts targeting long-tail keywords |
| Monthly | Update existing posts with internal links, refreshed content |
| Bi-weekly | Share blog content on LinkedIn, Pinterest, Email |
| Quarterly | Audit which blogs lead to most email signups or downloads |
📏 KEY KPIs
| Metric | Starting | Target |
|---|---|---|
| Organic Monthly Traffic | 900 | 2,000 |
| Email Signups (from blog) | 250 | 1,000 |
| Digital Downloads | 0 | 300 |
| Top 10 Ranking Keywords | 1–2 | 10+ |
🪞Final Reminder for South Asian Gen Z Creators
SEO isn’t just about numbers — it’s about visibility for women like you.
When your stories show up in search, so do our stories.
You’re not just optimizing keywords.
You’re reclaiming space.