90-day growth plan
🧠 OVERVIEW
| Attribute | Details |
|---|---|
| 🎯 Primary Goal | Grow email list from 250 → 1,000 subscribers |
| 📈 Secondary Goal | Increase organic traffic by 40% (Baseline: 900 monthly visitors → Target: 1,260) |
| 🎯 Product Launch | Week 4 (digital planner for South Asian Gen Z women building a brand) |
| 🧍🏽♀️ Resources | Solo marketer, 8–10 hrs/week |
| 💸 Budget | $150 (Canva Pro, ConvertKit, Instagram ads only if absolutely needed) |
| 🎯 Target Audience | Diaspora-based South Asian Gen Z women (18–29) who are creators, students, or side-hustlers looking to build their brand with cultural identity, emotional storytelling, and career clarity |
📅 90-DAY GROWTH PLAN
🔹 PHASE 1: FOUNDATION (WEEK 1–4)
Focus: Build brand visibility & prep audience for product launch
WEEK 1
- Brand Clarity Content (2 Reels + 1 Carousel)
- 🎯 Purpose: Introduce brand story + community vision
- 🔁 Format: “Why I Created This Brand for South Asian Women” (voiceover reel), “3 Struggles of Building a Brand as a Brown Girl” carousel
- Website Optimization
- Add email capture via ConvertKit pop-up + footer form
- Install Google Analytics & Hotjar for traffic + behavior tracking
- Set KPIs & Baselines
- Record: IG followers, email subs, top referrers, bounce rate
- Audience Check-In IG Story Poll
- Ask: “What’s your biggest branding struggle?” (options: visibility, voice, confidence, design)
WEEK 2
- Freebie Design Sprint (Notion planner)
- Create “Brown Girl Brand Blueprint” planner with clear sections: Voice, Vibe, Vision
- Upload as gated content → connect to ConvertKit
- “Soft Launch” Email Collection Funnel
- CTA: “Get the free planner I wish I had when I started”
- Add to bio, pinned story, and CTA under all content
- Content Output (2 Reels, 1 Carousel, 1 Tweet-style graphic)
- Reel: “Things That Delayed My Brand Launch”
- Carousel: “How to Build Confidence in Your Brand Voice”
- Twitter-style graphic: “You’re not behind. You’re building something that’s never existed.”
WEEK 3
- Preview Product Launch
- IG Reel: “Sneak Peek: What’s Inside the Boss Beti Branding Planner”
- Add countdown sticker, CTA for waitlist
- Live IG Q&A (20 mins)
- Topic: “Ask Me Anything: Brand Building As a Brown Girl”
- Collect FAQs for future email drip
- Email Content (1 Welcome Sequence Draft)
- Draft 3-part welcome series:
- “My why”
- “The real branding struggles I faced”
- “How this planner can help”
- Draft 3-part welcome series:
WEEK 4
🎉 Product Launch Week
- Launch Post (Reel + Carousel)
- Reel: “This planner was made for us — Here’s what you’ll get”
- Carousel: “5 Ways to Use the Boss Beti Branding Planner”
- Email Blast #1: “The Planner is Here”
- Story Countdown + Testimonials (ask early downloaders to DM feedback)
- Set up Gumroad (or other checkout)
- Track conversion % on link clicks to downloads
🔹 PHASE 2: EXECUTION (WEEK 5–8)
Focus: Build momentum, email growth & traffic through story-driven content + UGC
WEEK 5
- Test UGC Challenge: #MyBrownGirlBrand
- Prompt followers to share 1 branding goal using your planner → repost 3 per week
- Email Blast #2: Community Wins — Share 2 screenshots or reviews
- Reel x2 + Tweet-style quote x2
- Reel: “3 Things My Immigrant Mom Taught Me About Branding”
- Graphic: “Branding ≠ trends. Branding = your truth, your taste, your timeline.”
WEEK 6
- Pinterest Setup (repurpose carousels as Pins)
- Create 10 pins around: South Asian branding tips, planner download, Notion setup
- LinkedIn Post (Professional Relevance)
- Topic: “Why Branding as a South Asian Woman Hits Different”
- Email Blast #3: “How to Stay Consistent Even If You Have Self-Doubt”
- Poll on future digital products (IG Story)
WEEK 7
- Mini Interview Series (2-part Reel)
- Ask 2 South Asian creators how they built brand confidence
- Edit into 60-sec Reel w/ quotes
- Mini Quiz: “What’s Your Desi Branding Vibe?”
- Use Typeform to grow list (add to link in bio)
- Content x4:
- 1 carousel (“3 Brand Identity Archetypes”)
- 1 reel
- 1 Pinterest board
- 1 tweet graphic
WEEK 8
- SEO Content x1 (on blog or Medium)
- “Why South Asian Gen Z Women Need a New Playbook for Branding”
- Email Blast #4: Resources roundup (links to quiz, planner, blog)
- Check Analytics: What content drove most clicks/downloads?
🔹 PHASE 3: OPTIMIZATION (WEEK 9–12)
Focus: Improve conversion, double down on what’s working, prep for next product
WEEK 9
- Survey Email: Ask subscribers for feedback on planner, what they want next
- Data Deep Dive:
- Top converting IG posts
- Pinterest referral traffic
- Quiz signups → email open rates
- Reel + Infographic Post
- “Here’s What 100 Brown Girls Told Me About Branding”
WEEK 10
- Referral Loop Setup
- Incentivize sharing the planner with a “Brown Girl Branding” shoutout or bonus template
- Email #5: “Share This With Your Branding Bestie”
- Test $50 Boosted Post
- Test top-performing reel → drive traffic to quiz/download
WEEK 11
- Storytime Content Week (x3 Reels)
- “The first time I felt seen as a Desi creator”
- “What I’d tell myself before launching my brand”
- “The comment that changed how I show up online”
- Content Upgrade: Add testimonials to download landing page
WEEK 12
- Mini Report Post (Carousel)
- “What I Learned From Helping 1,000 South Asian Women Build Their Brand”
- Email Blast #6: Soft tease next product/offer
- Review KPIs & Prepare 90-Day Lookback
- Subscriber growth
- Traffic sources
- Engagement rates
- Best-performing formats
📏 90-DAY KPI SUMMARY
| Metric | Starting | Target | Status |
|---|---|---|---|
| Email Subscribers | 250 | 1,000 | 📈 |
| Website Traffic | 900/mo | 1,260/mo | 📈 |
| IG Engagement Rate | 3.2% | 4.5% | 📈 |
| Product Downloads | 0 | 300+ | 🎯 |
| Reels Reach Avg | ~2,000 | 5,000+ | 🎯 |