South Asian fashion influencers are blending traditional heritage with contemporary styles, creating unique, inspiring looks that resonate globally. Here are five influential South Asian fashion personalities you should definitely follow for chic, modern, and culturally-rich style inspiration.
1. Diipa Khosla (@diipakhosla)
- About: Diipa Khosla is an international influencer, lawyer, and co-founder of Indē Wild, a skincare line inspired by Ayurvedic principles. Diipa’s style seamlessly merges high fashion with South Asian elegance. Known for her chic, editorial looks and deep love for her culture, she is a staple on global red carpets and fashion events.
- Why Follow: Diipa’s style mixes luxury Western brands with traditional South Asian elements. She often incorporates sarees, lehengas, and kurta sets into her wardrobe, but always with a twist that makes them modern and wearable for global audiences. She’s especially a source of inspiration for formalwear, red carpet looks, and high-fashion editorial styling.
- Signature Style: Her style is sophisticated and feminine, with a love for structured silhouettes, earthy tones, and luxe textures. Diipa has a talent for making Indian outfits look contemporary by mixing in Western accessories and experimenting with minimalist aesthetics.
2. Komal Pandey (@komalpandeyofficial)
- About: Komal Pandey is a style maven and content creator known for her bold and experimental approach to fashion. Based in India, she rose to fame with her fashion hacks and unique styling videos that showcase her creativity with layering, draping, and mixing prints.
- Why Follow: Komal’s content is full of creative hacks and reimagined ways to wear traditional clothing, such as turning a saree into a dress or layering kurtas in unexpected ways. She is perfect for anyone looking to breathe new life into their wardrobe with fusion ideas and DIY styling tips.
- Signature Style: Komal loves mixing vibrant colors, bold prints, and ethnic jewelry with modern, edgy elements. Her looks are daring and glamorous, often featuring layered necklaces, statement earrings, and unexpected pairings of Western and Indian attire.
3. Masoom Minawala Mehta (@masoomminawala)
- About: Masoom Minawala is one of the most popular South Asian influencers globally, with a unique focus on Indian luxury fashion and high-end brands. Based in Europe, she’s been a prominent voice for Indian fashion on international stages, even representing Indian designers at prestigious events like Paris Fashion Week.
- Why Follow: Masoom’s style emphasizes a polished and elegant look, perfect for fans of luxury and formal fashion. She often features Indian designers and brands, which is fantastic if you want to discover new labels and follow Indian fashion’s international presence.
- Signature Style: Masoom leans toward minimalism with a sophisticated twist. Her wardrobe is full of classic silhouettes and rich textures. She’s also known for her effortlessly chic Western-inspired outfits, from power suits to elegant maxi dresses, with occasional traditional Indian attire thrown in.
4. Santoshi Shetty (@santoshishetty)
- About: Santoshi Shetty is an Indian influencer known for her experimental and bohemian-chic aesthetic. Her journey as a content creator started with blogging, and she’s since expanded her influence to social media, where she showcases her unique sense of style, wellness, and travel adventures.
- Why Follow: Santoshi’s feed is full of visually striking content and inspiring styling tips that are both edgy and relatable. She excels at blending traditional Indian fabrics and prints with modern silhouettes, creating a distinctly bohemian vibe that’s perfect for everyday wear and travel.
- Signature Style: Her look is casual and cool, often blending athleisure pieces with Indian-inspired accessories. Santoshi’s style is ideal for those who enjoy streetwear, vintage looks, and vibrant prints. Her fashion often incorporates playful layering, loose fits, and sustainable clothing.
5. Aashna Shroff (@aashnashroff)
- About: Aashna Shroff is a versatile influencer from Mumbai known for her effortless, feminine style. Her blog, The Snob Journal, has been a platform for her classic, minimalist approach to fashion and beauty. She’s also known for her in-depth beauty reviews and relatable styling tips.
- Why Follow: Aashna’s feed is filled with wearable, everyday looks that still feel stylish and well-curated. Her style is feminine and trendy, with an emphasis on pastel colors, monochromatic outfits, and clean lines. She’s perfect for those who want practical, everyday inspiration with a South Asian twist.
- Signature Style: Aashna’s aesthetic is polished yet relaxed, often featuring neutral tones, cozy knits, flowy skirts, and subtle jewelry. Her looks are perfect for anyone looking for minimalism with a touch of South Asian influence.
Final Thoughts
Following these influencers is an excellent way to gain daily inspiration for both casual and formal occasions, with each influencer offering their own perspective on what South Asian fashion can be. Whether you’re looking to incorporate bold, statement pieces, or prefer a more classic look, these influencers cover a full spectrum of styles, making it easy to find looks that fit your personal taste.
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