Month: July 2025

✍🏽 What Makes Good Brand Copywriting Actually Good?
Anisha -
Jul 8
(And How South Asian Gen Z Writers Can Sharpen Their Skills Like a […]
Read Article

Desi Brands That Get It: A Real Girl’s Take on Positioning, Pricing & Their Vibe Check
Anisha -
Jul 8
Competitor 01: Nakhra Competitor 02: House of Masaba Competitor 03: Brown Girl Therapy […]
Read Article

The Boss Beti Marketing Plan 2025.
Anisha -
Jul 7
OBJECTIVE. Okay, so here is how I am grounding myself. Boss Beti isn’t […]
Read Article

🎯 Desi Growth Brand Audit
Anisha -
Jul 2
🛑 Flaws, Gaps & Assumptions 1. Broad Positioning = Weak Focus They claim […]
Read Article

🎯 Branding Desi Brand Audit
Anisha -
Jul 2
🎯 Branding Desi Brand Audit 1. Messaging: Unique or Generic? They lean on the […]
Read Article

🧠 Boss Beti Brand Strategy Review: Brutal but Constructive
Anisha -
Jul 2
🔥 Boss Beti Brand Funnel: From Confused to Convert-Ready 1. Brand Identity Crisis […]
Read Article

Desi Business Service Brands: Copy-Paste Culture Is Holding You Back
Anisha -
Jul 2
As a marketing auditor, I’ve noticed a rising trend in the South Asian/Desi […]
Read Article

The Full Stack Marketer’s Toolkit Behind Boss Beti’s Growth
Anisha -
Jul 2
Source: Madhav Mistry If you’ve ever wondered what it takes to grow a […]
Read Article

Boss Beti Competitor Content Audit
Anisha -
Jul 1
🔍 Aam Creative Content Audit Competitor to Boss Beti Website: https://www.aamcreative.coPositioning: A global, […]
Read Article

Why You’re Saying Yes to Boss Beti (and Why You’ll Stay)
Anisha -
Jul 1
(Carousel Breakdown + Real Talk) Welcome to the no-fluff zone. If you’ve landed […]
Read Article