“Daughters of Strength. Bosses by Choice.” Boss Beti didn’t start as a business.It […]
illar Definition Supporting Evidence / Reasoning Cultural Empowerment We embrace and celebrate South […]
“Daughters of Strength” This acknowledges the generational resilience South Asian women carry. Whether […]
Boss Beti is a purpose-driven digital brand that empowers Gen Z South Asian […]
Boss Beti is a purpose-driven, culturally-rooted brand designed for Gen Z South Asian […]
✅ Mission To empower Gen Z South Asian women to build unapologetic, values-driven […]
Phase 1: Brand Foundation (Weeks 1–2)Goal: Clarify identity, purpose, voice, and positioning. ✅ […]