Because brown girls aren’t just part of the story — we’re writing it.
In a world that still gatekeeps visibility and creativity, Brown girls are breaking the algorithm, redefining industries, and building brands with identity, strategy, and soul.
Whether you’re here for content inspiration, women-led business gems, or just looking to refill your feed with purpose, here are 10 South Asian creators and strategists who are literally changing the game in 2025.
🌟 1. Mrunal Panchal — Beauty Founder, Trend Queen
@_mrunu | Co-founder of Mrucha Beauty
Known for: Relatable makeup content, fearless style, and starting her own beauty line before 27. Mrunal blends Gen Z energy with boss-girl ambition and is one of India’s top influencer-founders.
Why follow? For content that’s aesthetic and authentic — and for inspiration on how to take your personal brand to product line.
💼 2. Diipa Büller-Khosla — Ayurveda Meets Advocacy
@diipakhosla | Founder of Indē Wild
Known for: Merging Ayurvedic skincare with global business strategy. Diipa is not just influencing — she’s educating and empowering, especially through her mental health and body image advocacy.
Why follow? For wellness tips that don’t feel whitewashed and for a masterclass in building a values-aligned beauty brand.
🎨 3. Komal Pandey — Fashion Disruptor
@komalpandeyofficial
Known for: Transforming traditional Indian fashion into performance art. Komal doesn’t follow trends — she builds them, blending bold styling with South Asian textures and narratives.
Why follow? If you’re into visual storytelling and unapologetic fashion rooted in culture, she’s your girl.
😂 4. Dolly Singh — The Girl Next Door with a Mic
@dollysingh
Known for: Her hilarious, painfully accurate sketches about Desi families, women’s realities, and brown-girl drama.
Why follow? She proves you can do social commentary and secure brand deals while making people laugh until they cry.
🌍 5. Masoom Minawala Mehta — Global Desi Fashion CEO
@masoomminawala
Known for: Becoming the first Indian influencer to walk at Cannes and blending Indian craftsmanship with luxury fashion.
Why follow? For content that’s as strategic as it is stunning — and a look at how to build a global brand while staying rooted.
🎤 6. Niharika NM — Diaspora Humor Queen
@niharika_nm
Known for: Her chaotic, charming, and totally real storytelling about life as a South Asian Gen Z creator.
Why follow? Because she’s the Desi bestie we all needed — and she’s proof that being loud, brown, and opinionated can work.
🍛 7. Archana Doshi — Recipe Queen of Desi Kitchens
@archanaskitchen | Founder of Archana’s Kitchen
Known for: Creating one of the most trusted online spaces for Indian home cooking, with easy-to-follow recipes that feel like home.
Why follow? If you’re a food creator or health brand looking to build community — she’s mastered it.
📝 8. Sharan Dhaliwal — Queer Desi Storyteller
@sharandhaliwal_ | Founder of Burnt Roti
Known for: Platforming South Asian queer voices and tackling topics like colorism, mental health, and casteism with depth and dignity.
Why follow? For bold truth-telling, radically inclusive storytelling, and deeply personal, intersectional content.
🎨 9. Maria Qamar (Hatecopy) — Pop Culture Illustrator
@hatecopy
Known for: Her iconic bold pop art that turns Desi aunties, identity clashes, and cultural pressure into comic-book-level brilliance.
Why follow? Because art and activism can (and should) coexist. Plus, she wrote Trust No Aunty — enough said.
🌿 10. Astha Suri — Fragrance Founder with Roots
@nasoprofumi | Founder of Naso Profumi
Known for: Blending traditional Indian attar-making techniques with modern fragrance design.
Why follow? Her brand was featured in Harper’s Bazaar’s #Bazaar100 — and she’s proof that luxury can be slow, sustainable, and Desi-made.
💬 Final Chai Thought
Brown girls aren’t just thriving — we’re redefining how power, beauty, and business show up online. These women are running their own narratives, creating for their communities, and inviting us all to show up louder, deeper, and more ourselves.
So if you’re a South Asian woman building your brand, blog, or business — let this list remind you:
✨ Your story is strategy.
✨ Your identity is impact.
✨ Your culture is content — and it converts.
No Responses