11. Focus on Emotional Triggers — Not Just Features
Why it works: People buy based on emotion, then justify with logic. Tap into how your product or service makes them feel.
How: Use emotion-driven language: safety, pride, belonging, empowerment, relief, confidence.
Example: Instead of “This planner has 200 pages,” try “Finally, a planner that gives your overthinking brain peace and structure every single day.”
12. Use the “Problem–Agitate–Solution” (PAS) Copy Formula
Why it works: It hooks readers emotionally by making them feel understood before offering a solution.
How to use it:
Problem: Start with a relatable issue.
Agitate: Emphasize the pain, frustration, or cost of inaction.
Solution: Present your offer as the fix.
Example: “Struggling to get traffic to your content? Watching your posts get ignored can feel like shouting into the void. But what if one shift could change that?”
13. Create Brand Pillars to Guide Your Messaging
Why it matters: Brand pillars define what you stand for — ensuring your content stays on-message.
How to build them: Choose 3–5 key areas your brand revolves around (e.g., empowerment, storytelling, cultural pride, strategy, community).
Tip: Use each pillar to theme your content calendar and build trust through consistency.
14. Write as You Speak — But Smarter
Why it works: Conversational content builds connection, especially on social media or blogs.
How to do it:
Read your writing out loud — does it sound like you?
Contractions (“you’re” vs “you are”), rhetorical questions, and casual transitions help.
But stay sharp — edit fluff, keep it punchy, and avoid filler.
Example: “Let’s be real — no one wants to read robotic, keyword-stuffed content. You want content that feels like chai with your business bestie.”
15. Use Power Verbs in CTAs
Why it matters: Strong verbs drive action. Weak CTAs = lost conversions.
Examples of high-converting CTAs:
“Grab your free guide”
“Book your strategy call”
“Join our Boss Beti tribe”
“Claim your spot now”
Avoid: Generic CTAs like “Click here” or “Learn more” — they don’t inspire urgency or clarity.
16. SEO Tip: Use Alt Text for Every Image
Why it works: Alt text helps with image SEO and accessibility. It also gives Google more context.
How to do it:
Write concise descriptions of your images, including a relevant keyword.
Avoid stuffing keywords unnaturally.
Example Alt Text: “South Asian female entrepreneur planning content strategy using Boss Beti brand journal.”
17. Repurpose Content Across Platforms
Why it’s smart: Maximize your effort by turning one piece of content into 5.
How:
Turn a blog post into:
Instagram carousel
Email tip
LinkedIn thought-leader post
Pinterest infographic
Short-form video script
Tip: Keep your tone slightly different per platform — LinkedIn = professional, Instagram = relatable, TikTok = witty.
18. Create Content for Every Stage of the Buyer’s Journey
Why it works: You need to attract, nurture, and convert — not just one type of content.
Stages to cover:
Awareness: “Why brand voice matters in 2025”
Consideration: “5 signs your content needs a copywriter”
Decision: “What to expect when working with Boss Beti”
Use: Blog posts, email flows, service page FAQs, client case studies.
19. Use Google’s E-E-A-T Framework (Experience, Expertise, Authority, Trust)
Why it matters: Google ranks content higher when it sees credibility and trust.
How to show it:
Share your lived experience and case studies.
Add author bios, testimonials, or credentials.
Link to trustworthy sources.
Get backlinks from other reputable Desi-owned brands.
Example: “As a certified SEO copywriter and founder of Boss Beti, I’ve helped over 30 South Asian creators scale their content visibility in under 6 months.”
20. Don’t Just Post — Create a Content Funnel
Why it’s powerful: Random posts might get likes. A strategy builds revenue.
How to do it:
Top of funnel: Reels, blog posts, carousels that attract attention
Middle of funnel: Email newsletters, lead magnets, free downloads
Bottom of funnel: Testimonials, client wins, sales pages
Tip: Use every piece of content to guide your audience to the next logical step in your brand.
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