📝 STEP 1: Basic Info — Your Client
| Field | Notes |
|---|---|
| Client Name | |
| Website/Platform | |
| Industry/Niche | |
| Services/Products | |
| Target Audience | |
| USP (Unique Value) |
🌐 STEP 2: Direct Competitors (3–5 Brands)
| Competitor Name | Website | What They Do Well | What They Lack | Notes |
Prompts to Look For:
- Do they use SEO effectively? (Check headlines, blog topics)
- Are they active on social platforms? Which ones?
- Do they have strong CTAs, opt-ins, or lead magnets?
- Is their content engaging, outdated, or inconsistent?
🔢 STEP 3: SEO Snapshot
| Brand/Competitor | Target Keywords | Blog Strategy | Ranking Strength |
Tools to Use:
- Ubersuggest
- Google Search (type keywords + check results)
- Ahrefs (if available)
- SEMrush (optional)
💡 STEP 4: Content Opportunities for Your Client
Topics Their Competitors Aren’t Covering (But Should):
What Tone/Style Could Be More Unique or Authentic?
Keywords You Could Target:
Content Ideas to Pitch:
- “Top 5 Tools Every [Audience] Needs in 2025”
- “How to [Do Something] Without [Pain Point]”
- “[Client’s Niche] for Beginners: The No-Fluff Guide”
🎡 STEP 5: Final Recap
Main Gaps in Competitor Strategy:
Unique Advantage Your Client Has:
Content Strategy Recommendation (3–5 Sentences):
Your client could stand out by…
🌟 Use this Boss Beti research system for pitching new clients, building content strategies, or leveling up your own blog.
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