🔍 Keyword Research Guide for Boss Beti: Find Your Perfect Niche Words
Why Keyword Research Matters
Keywords are the exact words or phrases people type into Google to find answers, products, or inspiration. If you want your blog or freelance work to get noticed, you need to understand what your audience is searching for—and create content that matches.
Step 1: Brainstorm Seed Keywords
Start with broad ideas related to your niche, identity, or passions.
Examples for halal niches:
- halal skincare
- Muslim mental health
- modest fashion tips
- halal side hustle ideas
- productivity for hijabis
Write down 5–10 seed keywords that feel authentic to your brand.
Step 2: Use Keyword Research Tools
Free & Easy Tools for Beginners:
- Google Search Suggestions: Start typing your seed keyword in Google and note the autocomplete suggestions.
- AnswerThePublic: Visualizes common questions and phrases related to your keyword.
- Ubersuggest (free tier): Shows search volume, competition, and related keywords.
- Keyword Surfer (Chrome extension): See keyword data as you browse Google results.
Paid/Advanced Tools (Optional):
- Ahrefs: Comprehensive SEO and competitor keyword research (paid).
- SEMrush: Tracks keywords, competitor rankings, and site audits.
- Moz Keyword Explorer: Helpful for keyword suggestions and difficulty scores.
Step 3: Analyze Keyword Metrics
Look for these signals to pick the best keywords:
| Metric | What It Means | What to Aim For |
|---|---|---|
| Search Volume | How many people search monthly | Moderate to high (>500/month) |
| Keyword Difficulty | How hard it is to rank | Low to medium difficulty (20-40) |
| Intent | Why people search (informational, commercial) | Match your content goal |
| Relevance | How closely keyword fits your niche | Very relevant |
Step 4: Choose Long-Tail Keywords
Long-tail keywords are longer, more specific phrases like:
- “how to start halal affiliate marketing as a Muslimah”
- “best modest workout clothes for hijabis 2025”
They have lower competition and attract highly targeted traffic.
Step 5: Organize Your Keywords
Create a spreadsheet or Notion table with:
- Keyword
- Search Volume
- Difficulty
- Intent (Informational, Transactional, Navigational)
- Content Idea/Notes
This keeps your research organized and actionable.
Bonus Tips for Boss Beti
- Focus on niche phrases that speak to your community and values. For example, “halal side hustle ideas for Muslim students.”
- Check Google’s “People Also Ask” and related searches at the bottom of search results for content inspiration.
- Use your keywords naturally in titles, meta descriptions, headings, and content—don’t keyword-stuff!
- Mix faith and culture in your keywords to attract your target audience authentically.
Example Keyword Research Mini-Table
| Keyword | Volume | Difficulty | Intent | Notes |
|---|---|---|---|---|
| halal skincare routine | 1,200 | 30 | Informational | Great for blog + affiliate links |
| how to start affiliate marketing | 8,000 | 40 | Informational | Perfect for beginner guides |
| modest fashion brands 2025 | 500 | 25 | Transactional | Seasonal trend post idea |
| mental health tips for Muslim girls | 1,000 | 35 | Informational | Strong niche with community |
Tools Summary:
| Tool | Free/Paid | Purpose | Notes |
|---|---|---|---|
| Google Search | Free | Auto-suggestions + related | Easy, no account needed |
| AnswerThePublic | Free/Paid | Question research | Great for FAQs and blog topics |
| Ubersuggest | Free/Paid | Volume, difficulty, suggestions | User-friendly for beginners |
| Keyword Surfer | Free | On-page keyword metrics | Chrome extension for quick data |
| Ahrefs | Paid | In-depth SEO & competition | Powerful but pricey |
| SEMrush | Paid | Keyword + site audit | Useful for scaling SEO strategy |