🔍 Boss Beti Marketing Ops Audit: Sonam Kapoor’s Instagram

📊 CURRENT PROCESSES & PERFORMANCE METRICS

Followers: 34.6M
Engagement Rate: 0.27%–0.5% (93K–173K likes/post; ~400–560 comments)
Content Split:
• Fashion & Entertainment (~50%)
• Beauty (~19%)
• Lifestyle (~7%) reddit.com+15qoruz.com+15hypeauditor.com+15

Current Measurement Practices:

• Tracking follower count & post-level likes/comments (via Qoruz, Speakrj)
• Monitoring average ER (~0.3–0.5%)
• No visible measurement of Stories, Reels, views, saves, or link clicks
• No automation for content scheduling or performance reporting

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⚠️ IDENTIFIED GAPS & OPERATIONAL WEAKNESSES

1. Manual Reporting Only: Reliant on periodic spreadsheets—errors and delays lead to missed optimization windows.
2. Lack of Content Mix Tracking: Posts focus heavily on fashion/community announcements, with minimal Reels or Story interaction—weak utilization of high-reach formats.
3. No Funnel Metrics: Absence of tracked CTAs—no data on profile visits, website traffic, or conversions.
4. Undefined Content Cadence: Posts are sporadic—CEO/media-driven schedule causes inconsistent audience reach.
5. No Bot-Follower Cleansing: Fake follower ratio unknown, diluting true interactions and valuable data.

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🛠️ HOW WE CAN STREAMLINE & AUTOMATE HER PLATFORM

1. Centralized Dashboard Setup

• Use a tool like Metricool/Buffer Analytica to sync Insta + Twitter + Pinterest
• Monitor: followers, reach, Reels views, saves, link clicks, story replies
• Automate weekly summary email to her team

2. Content Categorization & Calendar

• Tag posts by theme: #Fashion, #Personal, #Advocacy, #Reel
• Define a quarterly calendar:
  • Reels: 2/week
  • Feed Posts: 1 personal, 1 brand partnership/week
  • Stories: 4/week
• Automate scheduling via Buffer/Later with tagged templates

3. Funnel Tagging & Tracking

• Use Linktree or bio tracking links (UTMs)
• Automatically report link clicks from metric dashboard
• Set CTA goals: “Swipe up to latest blog/partner promo” with monthly target (e.g., 5,000 profile link taps)

4. Engagement & Community Ops

• Activate engagement automation via MobileMonkey: auto-replies to message comments (“❤️”) with Story mention
• Use Instagram Quick Replies for DMs about brand collabs
• Schedule weekly comment reviews: highlight top 10–20 fan replies for repost

5. Audience Clean-Up & Quality Management

• Run HypeAuditor/Modash quarterly to detect bot/fraud accounts
• Remove or flag fake followers to sharpen engagement metrics
• Adjust influencer strategy knowing baselines of organic reach vs inflated data

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🎯 IMPACT: STREAMLINED METRICS = SMARTER STRATEGY

• Dashboard enables weekly trend shifts—catch dips early (e.g. Reels reach dropping → pivot content type)
• CTAs become measurable: track if link taps convert to site visits or sign-ups
• Automation frees up creative time: 3 hrs/week saved
• Cleaner audience = accurate ER → better brand partnership pitches

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✨ Why It Matters for Gen Z South Asian Creators

If you’re planning your content around values, not posting schedules, your strategy won’t scale.
Ops + automation is your backbone — so you can lead with culture, confidence, and connection without the burnout.