📲 Why Brown Girls Are Creating ‘Soft Lives’ on TikTok—And What That Really Means

If you’re South Asian and have ever said “I just want peace,”
you know it wasn’t a trend—it was survival.

@hemali.mistry

Tag your favourite South Asian content creators and business in the comments below and let’s all support each other! 🥰 When I first started as a content creator back in 2016 there were barely any South Asian faces and businesses in the industry – fast forward 9 years and it’s filled with so many smart, fierce and beautiful South Asian women. Growing up in a South Asian community I often found that it was my own people that would tear each other down instead of lift each other up. It was frustrating to see the jealousy and hate that plagued our community. I feel so grateful and blessed that the women I’ve met in this industry are the complete opposite. We stick together and always help each other out and that’s the way it should be! Just want to give a huge shout out to @Mathusha Thurai and @Sachita Subramanian for putting together this super fun galentines event. Also thank you to all the brands that sponsored the goodie bags – @Banglez @sahajanskincare @Fable & Mane @Logan’s Cookies @livetinted @Sachi States of Skin ® @Thamarai Cosmetics – and to @SUSO Skate Co. @Kelseys Roadhouse for hosting us. 🥰 @Abeena Meeranazeer @Shalini matt @𝑷𝑶𝑼𝑱𝑨 ⭒ beauty, etc. @sindujah @Pavee Siva @Deyakannesha @kaysha_mua @Amrita✨☁️ @Tanya Yoganathan @Thenuja @Apeenaiyah @nilani 🧸 @Ilekkiya @ya girl smrithi @shana mohan @n X t – sister duo

♬ оригинальный звук – .

Now, TikTok has caught on.
#SoftLife isn’t just aesthetics and iced matcha.
It’s resistance. It’s rest. And for many Desi girls? It’s our first taste of self-permission.

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💡 What Soft Life Looks Like When You’re Brown

• Saying no without a 3-paragraph justification
• Romanticizing your alone time instead of feeling guilty for it
• Spending money on convenience—not just duty
• Choosing therapy apps over toxic productivity planners
• Creating, not just consuming

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🤲 Digital Duas: Islamic Mindfulness Apps That Are Actually Worth Downloading

Faith and tech don’t have to compete.

These apps blend intentional living with digital ease—perfect for Muslim Gen Z women who want to stay grounded and connected.

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🌙 Must-Have Digital Duas Apps

App Name	Best For	Why It’s Worth It
Tarteel	Quran memorization with voice tech	AI-powered, sleek interface, distraction-free
Pillars	Prayer tracking & gentle reminders	Aesthetic, private, no ads
QalbyApp	Guided reflections + duas	Built by women for women
Mindful Muslim	Islamic meditation & affirmations	Calming sounds, daily reset support

💡 Try the full list here with affiliate links and our comparison guide for choosing what suits your lifestyle.

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📵 How to Reclaim Your Feed From Shaadi Season (Without Muting Your Cousins)

It starts with one lehenga pic.
Then another.
Then the joint choreo.
And suddenly your feed becomes a bridal runway—with none of it being yours.

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🙈 Here’s How to Reclaim Digital Peace

• Turn off Story Auto-Advance (Yes, it’s a setting)
• Use the “Not Interested” feature intentionally
• Curate your Explore Page with healing, not comparison
• Save wedding reels in a folder called “No Comment”
• Rotate in affirmations, gentle creators, wellness pages

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• Faith-aligned app reviews
• Productivity tools for soft life living
• Digital boundaries and feed audits
• Tips on tech & identity

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