📊 Social Strategy Audit: Deepika Padukone’s Instagram (from a Boss Beti Strategist Lens)

✅ What’s Working

1. Visual Cohesion & Brand Partnerships
High-quality, aesthetic posts—especially brand endorsements with Cartier, Louis Vuitton—reinforce her premium global image animascorp.com+2ftp.metrosportsreport.com+2reddit.com+2.

2. Trend Participation & Relatable Moments
Deepika occasionally jumps on viral Reels (e.g., “Buss It,” “Silhouette” trends) showcasing humor and playfulness filmfare.com.

3. Strong Thought Leadership
Open posts around mental health and motherhood signal authenticity and support her public advocacy work moneycontrol.com+4time.com+4ftp.metrosportsreport.com+4.

⚠️ What’s Missing / Underperforming

1. Diminished Personal Connection
Recent Reddit feedback notes her content feels “professional” and lacks personal touch—fans want more candid, behind-the-scenes, and everyday moments reddit.com+2reddit.com+2reddit.com+2.

2. Engagement Weakness
Despite high follower count (~38M), reports suggest only ~3.2K likes and just 4 comments per post—indicating low real interaction hypeauditor.com.

3. Inconsistent Posting Cadence
Feedback highlights erratic posting intervals managed by a PR team, causing audience disengagement reddit.com.

4. High Bot Follower Ratio
ICMP analysis flags ~48% of followers as fake bots—posing a risk to meaningful community metrics reddit.com+5gulfnews.com+5express.co.uk+5.

🛠️ Strategic Fixes & Sharpened Tactics

A. Humanize Her Feed

Bi-weekly Personal Reel: Show moments like “day in the life,” baking cookies, or prepping for Cannes.
Story Series: E.g. “Deepika’s Cookie Corner”—casual IG stories of baking with Q&A stickers.

B. Boost Real Engagement

Open Comments on 2 posts/week: Ask questions like “What’s one parenting myth you want to bust?” to invite conversation.
Monthly IG Live Chats: Bring in her mental health coach or mom friends to chat with fans directly.

C. Regular Content Cadence

Content Calendar: 3 feed posts/month (1 candid, 1 trend, 1 brand), 2 Reels/month, 4–5 stories/week.

D. Tackle Bot-Follower Issue

Request HypeAuditor or analytics breakdown to identify and remove low-quality followers; highlight genuine community for future metrics.

🎯 Example 4‑Week Sharpened Content Plan

Week	Feed Post	Reel	Stories	IG Live
1	Baking candid photo + short caption	“Deepika’s cookie recipe” Reel	Poll: “Want the recipe?” + BAM Q&A	Plan Live: “Baking with Deepika”
2	BTS Cannes prep + emotional note	#Silhouette trend Reel	Daily prep diaries	Live: 30 min baking + chat
3	Parenting insight carousel	“Mom life moment” Reel	4 Stories: poll, quote, BTS	—
4	Self-care carousel w/ mental health coach	“Morning routine as new mom”	5 Stories: tips + engagement	Live: Mental health chat

📈 Expected Impact

Engagement Rate increases to 4–6% through personal, open content
Comment volume doubles via interactive posts
Authentic connection built via Talks & Reels
Follower quality improves from cleansing bot accounts

💡 Final Takeaway

Deepika’s polished feed & advocacy are strong. To level up:

Blend in personality with everyday, cultural story angles
Open the door for follower conversation
Manage cadence smartly to prevent lapses
Ensure follower authenticity for long-term brand trust

🧭 Next Steps

Audit last month of posts: identify most engaged formats
Plan 2 story-focused, engagement-friendly posts weekly
Implement bot cleanup with analytics tool
Launch Live series + Reel calendar