📌 WHO IS THIS FOR?
Whether you’re a future:
- Email Marketer
- UGC Creator
- Paid Ads Specialist
- Social Media Manager
- Brand Strategist
- Copywriter or Content Writer
…this guide will help you think like a campaign leader, plan with clarity, and execute with real impact — even as an intern, assistant, or freelancer.
🎯 WHAT IS A 90-DAY MARKETING PLAN?
A 90-day marketing plan breaks down a full campaign into manageable phases that help you:
- Align your team
- Strategize your channels
- Track your goals
- Learn what’s working
In the real world, most brand and product campaigns follow a 3-phase approach:
- Foundation (Prep)
- Execution (Go Live)
- Optimization (Learn & Improve)
🔁 PHASE FRAMEWORK FOR ANY CAMPAIGN
🧱 PHASE 1: FOUNDATION (Weeks 1–4)
Goal: Warm up your audience + Set up systems
📌 What to Focus On:
- Message clarity (what are we selling/promoting?)
- Build your waitlist or interest form
- Create a content and channel calendar
- Develop pre-launch copy and creative
🛠️ Role Breakdown:
- Copywriters: Build the brand story and lead magnets
- Email marketers: Design welcome/nurture sequences
- UGC or Influencers: Start seeding teasers
- Social managers: Build hype with educational or relatable posts
- Paid media: Begin awareness-level ads (low budget testing)
🚀 PHASE 2: EXECUTION (Weeks 5–8)
Goal: Launch your campaign and push traffic
📌 What to Focus On:
- Deliver your key offer or message
- Launch your lead magnet or product
- Encourage engagement, clicks, or conversions
🛠️ Role Breakdown:
- Copywriters: Write hero email copy, landing page, CTAs
- Email marketers: Send segmented campaigns, track CTORs
- UGC Creators: Share tutorials, reactions, and day-in-the-life videos
- Social managers: Post countdowns, testimonials, polls
- Paid media: Retargeting campaigns, split testing formats
📊 PHASE 3: OPTIMIZATION (Weeks 9–12)
Goal: Retain, convert, and measure
📌 What to Focus On:
- Re-engage silent leads or viewers
- Convert warm leads into customers
- Repurpose top-performing content
- Report results to improve next quarter
🛠️ Role Breakdown:
- Copywriters: Write win-back emails, limited-time offers
- Email marketers: A/B test subject lines, send recap reports
- UGC Creators: Showcase transformation or after-results
- Social managers: Feature community shoutouts and reviews
- Paid media: Scale what worked, cut what didn’t
📣 CHANNEL MIX CHEAT SHEET
Here’s how to pick your channels strategically:
| Goal | Channels to Prioritize |
|---|---|
| Awareness | IG, TikTok, Influencers, YouTube Shorts |
| Engagement | Instagram Reels, Story Polls, Newsletters |
| Traffic | Email campaigns, Landing pages, Paid ads |
| Conversion | Segmented email flows, Retargeting ads, Testimonials |
| Retention | Email win-backs, Loyalty stories, Feedback surveys |
✅ CAMPAIGN GOALS TEMPLATE
Use this to define your success markers before launching:
| Metric | Target |
|---|---|
| Email Open Rate | 30%+ |
| Click-Through Rate (CTR) | 10–15% |
| IG Reel Views | 10K+ |
| Landing Page Visits | 1,000+ |
| Conversion Rate | 5–10% |
| UGC Shares | 20+ |
✍🏽 BONUS: QUESTIONS TO ASK YOURSELF AS A MARKETER
- What transformation or feeling does our campaign deliver?
- How does each channel move the user one step forward?
- Where are we collecting data to improve future launches?
- Is our message inclusive and aligned with our audience values?
- What will we learn from this — even if we don’t hit all KPIs?
🔑 REMEMBER THIS
“Campaigns are not just about conversions. They’re about clarity, consistency, and confidence — in your message and in your audience.”
— Boss Beti Marketing Team
Ready to break into marketing but don’t know where to start? This 90-day campaign guide by the Boss Beti marketing team is designed to help you build a high-level marketing plan, no matter your role—copywriter, email marketer, UGC creator, or strategist. Learn how to create powerful campaigns using a phase-based system (Foundation, Execution, Optimization), build your channel mix, assign goals, and track real performance. Whether you’re launching a product, building a brand, or testing digital funnels, this guide will teach you how to think strategically and act like a leader from day one. Bonus: Includes channel-specific goals, role-based responsibilities, and a cheat sheet for campaign KPIs. Perfect for Gen Z South Asian women or anyone looking to lead with clarity, creativity, and cultural insight. Start your journey in marketing by learning how the pros do it—with purpose, power, and Boss Beti energy.
No Responses